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Advisory services are a distinct — and often misunderstood — part of a CBV’s role.

Under professional guidance applicable to CBVs (including Practical Standard 210), advisory engagements are not valuation opinions. They are designed to support decision-making, planning, and value creation — and they do not require independence in the same way as valuation or expert engagements.

In an advisory context, a CBV can actively work alongside an entrepreneur or management team to:

• analyze business performance and economic drivers,
• optimize ownership or corporate structures,
• assess strategic alternatives,
• support negotiations or internal planning,
• identify levers for sustainable value creation.

The objective is not to conclude on value, but to inform better decisions.

Because these services are advisory in nature, the CBV may consider client-specific objectives, constraints, and strategic considerations that would be inappropriate in an independent valuation. This flexibility is a feature — not a weakness — provided the scope is clearly defined and communicated.

Advisory services require the same technical rigor and professional judgment as valuation work, but they answer a different question:
“What should we do?” rather than “What is it worth?”

When properly scoped, advisory engagements allow CBVs to contribute where they add the most value: at the intersection of finance, strategy, and economics.

This distinction — reinforced by the professional framework promoted by the CBV Institute — is essential for clients to understand what type of service they need, and why.

Advisory work does not replace independent valuation.
It complements it — at the moment decisions are actually made.

One aspect of business valuation that is often misunderstood is that not all valuation reports are the same.

Within the Canadian valuation profession, the CBV Institute Practice Standards clearly distinguish the type of report a Chartered Business Valuator (CBV) may issue, based on the purpose of the engagement, the intended users, and the required level of rigor and independence.

At a high level, a CBV may prepare:

A Valuation Report, which provides an independent conclusion of value and is typically used in high-reliance contexts such as litigation, shareholder disputes, tax matters, or transactions where third parties rely on the conclusion.

An Advisory Report, which supports decision-making but does not provide a formal conclusion of value. These reports are commonly used for planning, internal analysis, negotiations, or strategic discussions.

An Expert Report, prepared specifically for litigation, where the CBV acts as an independent expert witness and the work must withstand scrutiny under cross-examination and judicial standards.

A Limited Critique Report, where a CBV reviews and comments on another party’s valuation work without performing a full independent valuation.

A Fairness Opinion, which assesses whether a transaction is fair, from a financial point of view, to a particular group of stakeholders.

An Investment Entity Review Report, used in financial reporting contexts, particularly for private investment funds and portfolios measured at fair value.

The key point is this: the report format is not a stylistic choice. It is a professional determination driven by standards, scope, reliance, and risk. Selecting the wrong report type can undermine credibility, create regulatory exposure, or weaken a position in negotiations or court.

Understanding which report is appropriate is just as important as the valuation work itself. That judgment is a core part of the CBV’s professional responsibility.

Crypto-assets are forcing the valuation profession to revisit some of its most fundamental assumptions.

The discussion presented by the CBV Institute on crypto valuation makes one point very clear: valuing crypto is not about inventing new theory, but about rigorously applying existing valuation principles to a new asset class.

Crypto-assets challenge traditional valuation in several ways:

• Limited or non-existent cash flows for many tokens
• High volatility and fragmented markets
• Rapid technological obsolescence and protocol risk
• Unclear boundaries between utility, governance, and speculative components

As a result, price is often mistaken for value. Market quotes may exist, but liquidity, market depth, reliability of exchanges, and regulatory risk must be assessed before concluding that an observed price represents an appropriate measure of value.

From a valuation perspective, the key questions remain unchanged:

• What rights does the token actually confer?
• What economic benefits, if any, can reasonably be expected?
• Who are the market participants, and under what assumptions are they transacting?
• Which standard of value is appropriate for the purpose — financial reporting, litigation, or transaction support?

Crypto valuation is not about hype or prediction. It is about discipline, skepticism, and clarity of purpose. As with any emerging asset class, the greatest risk is not uncertainty — it is overconfidence.

For practitioners interested in how valuation frameworks apply to crypto-assets, this is a conversation worth watching:
https://www.youtube.com/watch?v=5SYOcWQtP5U

While he was completing his Master degree in Financial Economics at the Université du Québec en Outaouais, our founding partner was invited to provide his 1st pitch (in French) for EquivoX.

Video record available here: https://youtu.be/xUhtTo3bZaI?si=StUoB6IEcD-inKDR

Artificial intelligence is no longer a theoretical discussion in business valuation — it is already influencing how we work.

The recent discussion shared by the CBV Institute highlights an important shift:
AI is not about replacing professional judgment, but about reshaping how that judgment is exercised.

In valuation practice, AI is beginning to affect several core areas:

• Faster processing and normalization of large financial datasets
• Improved benchmarking and pattern recognition across transactions and markets
• More efficient scenario analysis and sensitivity testing
• Enhanced consistency in documentation and working papers

That said, valuation remains fundamentally a human discipline. Determining the appropriate standard of value, assessing reasonableness, interpreting risk, and exercising professional skepticism are not automatable decisions. They are responsibilities.

The real opportunity is not “AI versus valuators,” but AI as a force multiplier for rigorous professionals. Those who understand valuation theory, standards, and context will be best positioned to use these tools responsibly and effectively.

The profession has always evolved with better tools. AI is simply the next one — and it will reward discipline, not shortcuts.

For those interested in where the profession is heading, this is a discussion worth watching:
https://www.youtube.com/watch?v=5lSKwxcAeUg

In valuation and financial reporting, the word “value” is often used as if it meant the same thing in every context. It does not. Confusing these concepts can lead to flawed decisions, misaligned expectations, and, in some cases, litigation risk.

Fair Market Value (FMV) is a transaction-based concept. It reflects the price that would be agreed upon between a willing buyer and a willing seller, acting at arm’s length, with neither under compulsion and both having reasonable knowledge of relevant facts. FMV is commonly used in tax matters, shareholder disputes, and private transactions.

Fair Value, under IFRS (notably IFRS 13), is a financial reporting concept. It is an exit price—the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. It explicitly focuses on market participants, principal (or most advantageous) markets, and excludes entity-specific synergies.

Other value notions also matter, depending on purpose:

• Value in Use (IAS 36) reflects entity-specific cash flows and is relevant for impairment testing.
• Fair Value Less Costs of Disposal introduces a market-based lens adjusted for exit costs.
• Investment Value or Strategic Value incorporates buyer-specific synergies and is generally not appropriate for financial reporting.

The key takeaway is simple but often ignored:
Value is not a single number. It is a function of purpose, standard, and assumptions.

As professionals, our role is not just to calculate value, but to ensure the right definition of value is being applied to the right question. That distinction is where rigor — and credibility — truly begin.